OUTBOUND MARKETING SERVICES
While newspaper and magazine circulation have declined as more and more people seek digital content, print remains a very effective medium and an integral part of the Palmer media mix. It helps us build your brand and effectively target specific customers by demographic and psychographic profiles based on the publications’ content.
Because radio formats are tied to specific demographic and age groups, it is a very effective targeting tool and part of Palmer’s media mix. Radio also provides us with an excellent cost-effective method of delivering your message multiple times to our target audience. It can deliver content that is current and provides a good platform for call-to-action advertising.
As network television audiences become more and more fragmented, cable television is an excellent medium to target specific demographic groups, and is part of Palmer’s overall media plan. Television gives us the ability to reach a wide audience at a relatively low cost per thousand. More importantly, it’s a visual medium that gives us the ability to showcase product attributes in creative, memorable ways.
Outdoor advertising is an effective medium used to build brand awareness among a large audience. Palmer uses outdoor advertising to reinforce different brand attributes or to develop an awareness campaign for a specific event or product. Outdoor can be billboards, posters or even vehicle wraps – any type of ad that is viewed “out of home.” We can even use outdoor to target specific demographics by placing the ads in targeted zip codes.
DIRECT MAIL ADVERTISING
Direct mail is a highly targeted method of reaching a specific audience and is used as part of Palmer’s overall media mix. Direct mail gives us the ability to deliver a targeted message, and thanks to innovations in variable printing, we can customize the message to each recipient on a cost-efficient basis. We strategize, develop and produce all direct mail in house.
GUERRILLA MARKETING SERVICES & SOLUTIONSGuerilla marketing lets us unleash our creativity and develop ways to reach your customers using unconventional methods. Instead of requiring a large marketing budget, we use innovative ways to communicate with people that help you build relationships with new customers. From product giveaways to PR stunts to mobile digital strategies we find new ways to engage your prospective customers and deliver a memorable brand experience.
TRACKING & ANALYTICSSuccessful campaign strategy requires accountability combined with strong tracking, conversion rates and analytics to determine ROI. With the Palmer Process we are able to begin measuring the campaign after it breaks. Based on this analysis we can immediately make changes in the strategy/tactics as the campaign progresses in order to improve results
PR Marketing Management
Public relations involves the cultivation of favorable relations for organizations and products with its key publics through the use of a variety of communications channels and tools. Traditionally, this meant public relations professionals would work with members of the news media to build a favorable image by publicizing the organization or product through stories in print and broadcast media. But today the role of public relations is much broader and includes:
- building awareness and a favorable image for a company or client within stories and articles found in relevant media outlets
- closely monitoring numerous media channels for public comment about a company and its products
- managing crises that threaten company or product image
- building goodwill among an organization’s target market through community, philanthropic and special programs and events